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Whakamarama is located in the foothills of the Kaimai Range, between the sanctuary of the ngahere (forest) and the bounty of the moana.
The name Whakamarama is borrowed from an ancient kāinga which once stood at the edge of the forest, at the heart of the rohe of Te Pirirākau.
Te Pirirākau align with Ngāti Ranginui iwi, descended from the Takitimu migration, though they share a longstanding connection with hapū of Tainui descent, which the Whakamarama area has importance to. The nearby gunfighter pā and adjacent marae of Tawhitinui embody this connection.
Whakamarama has a rural character with a mix of hilly and flat land utilised mainly for grazing and orchards.